xonershirt- Fernando Tatis Jr. El Niño San Diego Shirt

Buy it : Fernando Tatis Jr. El Niño San Diego Shirt

Fernando Tatis Jr. El Niño San Diego Shirt

The level of confidence and commitment required to essentially take on the corporate world on your own terms is something James wishes she Fernando Tatis Jr. El Niño San Diego Shirt could have summoned in the early days of Brother Vellies. Armed with just $3,500 of her own cash and a spot at the Hester Street Fair, she had to navigate fashion alone, learning her business from the ground up—and on the fly. “I’ve had to make some incredibly tough choices, and I’ve realized that sometimes the easiest choice is the worst in the long run,” she says, referring to some spectacularly bad advice she’d fallen prey to early on. “A very influential person told me that I should shutter my website because ‘luxury doesn’t sell online.’ Now it’s the backbone of our brand. You have to learn what works for you.”

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