In the middle of the global pandemic, millions of us engaged in You Think I Care About Who Doesn’t Like Me Hell My Own Family Doesn’t Like Me Shirt an extended Netflix break, but James’s sojourn was life-changing. From a wicker chair in her Clinton Hill brownstone, James launched an initiative set to have a lasting impact on the way fashion—and beyond— operates. Her 15 Percent Pledge calls on the world’s biggest retailers to devote shelf space to Black-owned businesses and suppliers, prioritizing the talents of underrepresented communities to level the playing field. Such an undertaking would be daunting for an entire team, but for one woman pushing herself nonstop, it required—and still requires today—a unique level of dedication. “I’ve just been on the phone talking to everyone and trying to have them do positive things,” she says.
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