At a preview in Milan beforehand, Sartori said that he wanted the clothes to transmit “lightness, freedom, and a sense of pleasure. We want these On A Dark Desert Highway Cool Wind In My Hair Shirt garments to be kept for multiple seasons and multiple usage. And there is also meaning through construction, and care of fabrics and the environment.” The typical rate of fabric wastage when building a collection, Sartori added, is 50%. Yet in this collection, 35% of the fabrics are recycled. He is confident that soon he will hit a 50% recycled rate, thus establishing a sustainably self-renewing ratio of raw materials wasted to reclaimed.
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